Team Empathy · Monthly report

September 2026

25 August to 24 September 2026 · Updated 12 October 2026

Executive summary

Search views: 321, from 391 in the previous window and 276 a year earlier.
Phone calls: 20, from 18 in the previous window and 13 a year earlier.
Website clicks: 35 (from 34) and direction requests: 38 (from 54).
"plumber Upper Hutt": top 3 at 11 of 169 grid points, from 43 on the 1 September scan, with 49 points at 4th or 5th.
"plumber Lower Hutt": top 3 at 26 of 169 grid points, from 23 on the 1 September scan.
Google reviews: 158, with 10 new in the month.

321

Search views
↓ 18% from 391↑ from 276 a year ago

Maps views
→ level with 63

Phone calls
↑ from 18↑ from 13 a year ago

Website clicks
→ from 34↑ from 32 a year ago

Direction requests
↓ from 54↓ from 53 a year ago

6.5%

"plumber Upper Hutt" grid in the top 3
↓ from 25.4% on 1 Sep49 points at 4th or 5th

15.4%

"plumber Lower Hutt" grid in the top 3
↑ from 13.6% on 1 Sep

158

Google reviews
↑ 10 new in the month

Google profile: review replies and profile posts ran through September.
Grid scan: all nine tracked services rescanned on 1 October.
Entity Pack and Brand Kit: the interviews sent on 7 September are still to come back, with the detail in this month's email.
Coming up: work on the "plumber Upper Hutt" points sitting at 4th or 5th, and the next grid scan.

Measure	25 Aug to 24 Sep 2026	26 Jul to 25 Aug 2026	25 Aug to 24 Sep 2025
Search views	321	391	276
Phone calls	20	18	13
Website clicks	35	34	32
Direction requests	38	54	53

Service	Top 3, 1 Oct scan	1 Sep scan	At kickoff (Jul 2025)
plumber Upper Hutt	6.5%	25.4%	1.2%
plumber Lower Hutt	15.4%	13.6%	0.6%

Service	Points in top 3, 1 Oct	Feb 2026	Points in top 10, 1 Oct	Feb 2026
plumber	47	54	112	112
emergency plumber	39	46	93	112
plumber Lower Hutt	26	31	146	141
plumber Upper Hutt	11	34	121	121
drain unblocking	1	0	13	0
gasfitter Lower Hutt	1	1	40	22
bathroom renovations	0	0	1	1
bathroom renovations Lower Hutt	0	0	0	0
bathroom renovations Upper Hutt	0	0	1	1